The property is a rectangular site located in a residential area, bounded by a Co-Op supermarket and gym. It's well-connected to public transportation, with Fulham Broadway Underground Station just a 5-minute walk away, providing easy access to Central London. The nearby West Brompton Overground Station is also within walking distance, offering services to West and North London. The site is surrounded by residential properties, with a mix of commercial premises along North End Road. The area offers a range of amenities, including supermarkets, restaurants, and leisure venues, such as Sainsbury's, Wagamama, and Vue Cinema, making it an attractive location for a development.